Positive Brand Reputation Will Advance Your Security Career
Have you considered what you can do to help build a positive brand reputation for yourself and your organization?
We have previously talked about many aspects of how to advance your security career. This includes having a thorough understanding of both soft and operational skills sought after by organizations. The ability to execute on these attributes is valued when companies look for top talent for senior level security roles.
While these are important, there are other ways you can favorably build your personal brand as well as that of your employer. Your HR department’s recruitment and applicant management strategy may offer some insight.
Several recent studies suggest a correlation between a candidate’s view of a company’s brand reputation and desirability as an employer based on their experience having applied for a job with the employer. There is a growing belief these interactions also have an impact on the organization’s product sales.
If a candidate feels they have been treated poorly either through electronic or personal contact with a company in which they were interested in working for, they are less likely to purchase products and services form that company. This perceived negative interaction may also be shared with friends, family, professional colleagues and social media networks.
To understand the extent of this impact, consider the number of positions and applicants a company manages during a year. Now consider the potential extent and frequency of the negative experience being expressed both in conversation and online. Some reports suggest that over half of candidates will share a negative experience online with a similar percent saying that they will not pursue a company with negative reviews online.
Want to know more about how to develop your positive personal brand? Sign up for SMR’s job announcements and have the latest security jobs delivered to your in box. If you haven’t already, join our security talent community so we can reach out to you directly.